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Land and New Homes

Snellers' Land and New Homes is a specialist division with vast experience in dealing with every aspect of the development process. Our functions and expertise lie in five key areas - advising landowners, land disposal, land acquisition for developers, new homes’ sales and marketing for both private developers and housing associations, investment disposal / acquisition.

Advising Landowners

We understand the planning process and the framework within which it operates, having sought and achieved planning consents on dozens of schemes, and then taking sites from conception to completion.

With knowledge of both local and regional planning policies, we can help you establish what development potential your land has, what development is likely to be achieved on the land, and its subsequent value.

Our Land Specialists have over 50 years' combined experience of advising landowners on how to optimise and unlock the value of their asset. On the way we've identified for them any potential pitfalls that development can herald, frequently saving landowners substantial sums of money, particularly where we've acted on their behalf. We will also put you in touch with tried and tested architects and planners with whom we have had a long standing relationship.

Land Disposal

We work with a large number of developers - from the biggest in the UK right through to smaller local developers - who have the necessary expertise and funding to acquire your land on either a subject to planning basis, or unconditionally. We have an extensive database of land buyers so if we're asked to dispose of some land for a client we know exactly who'd be interested - ensuring we get you the right buyer, in the most suitable timescale and at the best possible price.

Land Acquisition for Developers

Our estate agency network across Richmond and Kingston Boroughs, and vast database of potential sites allow our Land Team to identify regular and fresh development opportunities. We know what sort of sites developers want to buy and are happy to engage with them in acquiring land on their behalf.

New Homes Sales and Marketing

We provide professional sales solutions to both private new homes developers and housing associations offering new build shared ownership.

For the developer we offer a range of services which we tailor to suit your specific needs. These include advice on unit mix, unit size, specification, advice on the local market place, pricing appraisals with comparable evidence, buyer profiles, advertising, marketing and how to best launch a development both to overseas and UK markets.

We sell hundreds of new homes each year on dozens of schemes across Richmond and Kingston Borough, and we're recognised as a leading provider of incisive development advice to the industry.

All of our New Homes personnel have dedicated responsibilities - in fact their expertise in marketing a new development and 'off plan' selling is second to none. The team has specialist knowledge of the new home products they're selling and they keep up to date with the constantly changing legislation and financial requirements encountered when buying a new home.

The New Homes team works hand in hand with local sales staff in our network across Richmond and Kingston Borough, to ensure a huge database of buyers is made aware of all new homes coming onto the market.

We're proud to have worked with many blue-chip names, including; Charles Church, Wates, Barratts Homes, Berkeley Group, Linden Homes, Banner Homes, Antler Homes and Rushmon Homes as well as many small and medium sized house builders and developers.

Investment Disposal / Acquisition

Whether you are looking to dispose or acquire a property investment we can help, we are often asked to dispose of investment portfolios for client both on and off market. We deal with small portfolios of 5 – 10 right through to larger disposals of 100+. We deal with mixed residential and commercial schemes across the whole of London and have a substantial database of investment buyers both local to London and overseas.

For more information, please contact our Land and New Homes Team on 020 8614 1216 or email us at:


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